The mobile revolution,
It has been four years since mobile users surpassed desktop users on Facebook. This article peeked my interest because we all knew that eventually even companies that have been previously hesitant would have to adapt to responsive website design if they wanted to maintain high rankings. I can only imagine that other platforms will follow suit.
Facebook
has tweaked and updated its algorithm to punish slow loading websites
09/22/2017 The algorithms favour mobile-friendly content ahead of web
pages that are not optimized for smartphone device.
Google is the forerunner of search engine optimization SEO and one element is mobile friendly design. Google has implemented ranking adjustments for mobile-friendly web pages via Responsive Web Design.
Facebook
will analyze the loading time of a web page from its mobile
application and utilize those specific site speed scores to adjust
the rankings of web pages within people’s news feeds.
Responsive
web design (RWD) is a setup where the server always sends the same
HTML code to all devices and CSS is used to alter the rendering of
the page on the device. Google’s algorithms should be able to
automatically detect this setup if all Googlebot user agents are
allowed to crawl the page and its assets (CSS, JavaScript, and
images).
Themes
are accessible through CMS systems: examples include; WordPress,
Joomla and Drupal.
